Marketing of products and services through digital technologies is called digital marketing and it has become very popular and trendy as well as useful for businesses. The world of marketing has changed and Internet and web marketing are the examples of digital technologies. Marketing and advertising services are displayed on laptops, tabs, mobile phones and other digital devices.
The perspective of consumers for searching and purchasing products and services has changed with the arrival of modern era and traditional marketing is not successful to reach audience like before.
As market competition is at its peak today, marketing of products and services are done using digital channels and it is done traditionally through newspaper and magazines. Every business small or large wants to attract and capture consumers on large scale. If businesses want to connect with consumers they should reach them where they choose to spend their time, on digital channels like internet, websites, blogs, emails etcetera.
Many brands and businesses have been using digital marketing agencies extensively for the advertising than traditional mass media. Many of these businesses have realized and admit that digital marketing particularly internet marketing delivers better results and generating revenues than traditional marketing channels.
The purchasing behavior and spending decisions are influenced and changed by increase in usage of mobile phones. To get better understanding of why digital marketing strategies are gaining popularity in business world in past decade, we should take into consideration some of the advantages and disadvantages. With better understanding of digital marketing will enable you to get maximum benefits from the hard work.
World has become a global village and internet marketing has added to increased the reach among international audience. Unlike in traditional marketing campaign where you can reach only through generalized demographic. Having digital connection, it is easy to reach them with digital messages. It is easy to target specific consumer through direct mail.
Easy to monitor
It is easy to monitor your digital campaign quickly to improve results. Most social media platforms have built-in analytics so you can analyze your performance any time.
In digital marketing it is easy to attract clients and consumer’s specific needs and wants and encourage them to visit websites, read about products and services, review, buy and provide feedback.
The business digital marketing strategies are quite economical and does not require large amounts of investment as compare to mass media advertisement in past.
On most platforms setting up accounts is free and sometimes campaign too.
Digital marketing is fast enough to reach the minds of consumer with just one update or post or comment. It also gives immediate results using different marketing tools effectively.
Digital marketing encourages brand interactions and help build good relationships with consumers. Good relationship creates loyalty and loyalty benefit business with repetitive sales which is profitable. Digital marketing strategies, services and products attract customers.
Some disadvantages of digital marketing are that it consumed a lot of time. Advertising a marketing campaign may not cost a lot of money but a lot of time and energy.
The consumers have the option of giving negative remarks if they do not like your services. They may troll you just for fun, scammers can cause troubles.
It is easy to copy someone’s content in digital campaign.